{"id":61328,"date":"2026-08-25T12:36:22","date_gmt":"2026-08-25T12:36:22","guid":{"rendered":"http:\/\/herstylestop.com\/?product=ilia-limitless-lash-mascara-after-midnight-soft-black"},"modified":"2026-08-25T12:36:23","modified_gmt":"2026-08-25T12:36:23","slug":"ilia-limitless-lash-mascara-after-midnight-soft-black","status":"publish","type":"product","link":"https:\/\/herstylestop.com\/?product=ilia-limitless-lash-mascara-after-midnight-soft-black","title":{"rendered":"ILIA &#8211; Limitless Lash Mascara (After Midnight | Soft black)"},"content":{"rendered":"<p><br \/>\n<\/p>\n<p>                                                 Product description   <\/p>\n<p>                                                                                                              <img decoding=\"async\" alt=\"Limitless length. Limitless lift. Limitless Lash Mascara. Allure Readers&amp;#39; Choice 2025.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/0a2a12b4-fb5f-4a76-beb3-bb73d0680adc.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\">                                                    <img decoding=\"async\" alt=\"Clean at ILIA. Safe for sensitive eyes, contact lens wearers, opthalmologist-tested, cruelty-free.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/d9026361-c953-4861-b0e5-1d225927f2e7.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"><br \/>\n                            1 OUR #1 CLEAN MASCARA <\/p>\n<p>                            2 THOUGHTFULLY FORMULATED <\/p>\n<p>                                                                                                                <img decoding=\"async\" alt=\"Unique Dual-Sided Wand. Long side lengthens and separates. Short side lifts and defines.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ed9ac8a6-02c1-4408-b0cc-dc305c4dd55d.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\">                                                    <img decoding=\"async\" alt=\"12-Hour Wear. Glides on without clumping, then resists flaking and smudging for 12 hours.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/1c95bdfb-683b-438c-b2cf-1355c7f552f5.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\">                                                    <img decoding=\"async\" alt=\"With every swipe, powerful lash care ingredients nourish and condition like a lash serum.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/6ffc6399-b02d-450b-8511-ca0a0574fe14.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"><br \/>\n                            1 LENGTH + LIFT <\/p>\n<p>                            2 LONG-WEARING <\/p>\n<p>                            3 LASH CARE INGREDIENTS <\/p>\n<p>                                                                                                                <img decoding=\"async\" alt=\"Arginine + Biotin: last care ingredients that help support and reinforce lashes.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ff2ac392-efc6-410d-9ddd-9803a62f365e.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\">                                                    <img decoding=\"async\" alt=\"Organic Shea Butter helps condition lashes and adds a soft, flexible feel.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/60d1aa5e-b0d6-4098-9571-aaf44e01cb89.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\">                                                    <img decoding=\"async\" alt=\"Ethically Sourced Beeswax helps separate and define lashes without clumping.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ed3f3baf-800e-4aea-b05b-1bffa04e2024.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"><br \/>\n                            1 NOURISHING <\/p>\n<p>                            2 CONDITIONING <\/p>\n<p>                            3 SEPARATING <\/p>\n<p>                                                                                                       <img decoding=\"async\" alt=\"Glide short side of wand up lashes from base to ends. Use long side to lengthen and separate.\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2d62fa6c-50b4-4b6d-ba84-587376d2411a.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"><img decoding=\"async\" alt=\"Glide short side of wand up lashes from base to ends. Use long side to lengthen and separate.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2d62fa6c-50b4-4b6d-ba84-587376d2411a.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\">                                               <\/p>\n<p>                                                                                  <img decoding=\"async\" alt=\"Limitless Lash Mascara users all said it lifts, separates, and defines lashes in a consumer study.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2983591e-4e60-4ca6-bdbf-0b1597b7174d.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\">       <\/p>\n<p>                                                                                  <img decoding=\"async\" alt=\"Limitless Lash Mascara users said it doesn&amp;#39;t smudge, flake, or crumble in a consumer study.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9a6e273c-b3dd-4bc1-9cd6-a96384c2966f.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\">       <\/p>\n<p>                                                                                  <img decoding=\"async\" alt=\"Limitless Lash Mascara users said lashes look longer, in a consumer perception study.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/70c356e1-f030-4e6d-be14-0c802310e67d.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\">       <\/p>\n<p>                                                                                  <img decoding=\"async\" alt=\"In a consumer study, Limitless Lash Mascara users said it nourishes and fortifies lashes.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/cb025077-68f6-4e56-b0b0-920594af15db.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\">       <\/p>\n<h3 class=\"a-text-center aplus-heading aplus-h1 a-text-bold\"> Complete the Look: The Art of the Eye <\/h3>\n<p class=\"aplus-p3 a-text-bold\"> What It Is <\/p>\n<p class=\"aplus-p3\"> Retinol alternative eye cream that hydrates and revives tired eyes. <\/p>\n<p class=\"aplus-p3 a-text-bold\"> What It Is <\/p>\n<p class=\"aplus-p3\"> Tinted serum that combines makeup, skincare + mineral SPF. <\/p>\n<p class=\"aplus-p3 a-text-bold\"> What It Is <\/p>\n<p class=\"aplus-p3\"> Eyeshadow stick with 12 hours of waterproof, crease-resistant wear. <\/p>\n<p class=\"aplus-p3 a-text-bold\"> Why We Love It <\/p>\n<p class=\"aplus-p3\"> Reduces the look of dark circles, puffiness, fine lines, and wrinkles over time. <\/p>\n<p class=\"aplus-p3 a-text-bold\"> Why We Love It <\/p>\n<p class=\"aplus-p3\"> Improves the look of blemishes, wrinkles + uneven tone over time. <\/p>\n<p class=\"aplus-p3 a-text-bold\"> Why We Love It <\/p>\n<p class=\"aplus-p3\"> Use the flat side for all-over pigment, or the edge to line. <\/p>\n<p class=\"aplus-p3 a-text-bold\"> Key Ingredients <\/p>\n<p class=\"aplus-p3\"> Sea Fennel Extract, Upcycled Avocado Extract, Caffeine + Peptides <\/p>\n<p class=\"aplus-p3 a-text-bold\"> Key Ingredients <\/p>\n<p class=\"aplus-p3\"> Hyaluronic Acid, Niacinamide, Squalane, Non-Nano Zinc Oxide <\/p>\n<p class=\"aplus-p3 a-text-bold\"> Key Ingredients <\/p>\n<p class=\"aplus-p3\"> Upcycled Grape Extract <\/p>\n<h3>\n<p class=\"aplus-question aplus-p1\"> Is ILIA Limitless Lash Mascara safe for sensitive eyes and contact wearers? <\/p>\n<\/h3>\n<p class=\"aplus-answer aplus-p2\"> Limitless Lash Mascara is safe for sensitive eyes and contact lens wearers. It\u2019s also ophthalmologist-tested and formulated without fragrance. <\/p>\n<h3>\n<p class=\"aplus-question aplus-p1\"> Is ILIA Limitless Lash Mascara a tubing mascara? <\/p>\n<\/h3>\n<p class=\"aplus-answer aplus-p2\"> Limitless Lash Mascara is not a tubing mascara, but it removes easily with warm water just like one. <\/p>\n<h3>\n<p class=\"aplus-question aplus-p1\"> Is ILIA Limitless Lash Mascara oil-free? <\/p>\n<\/h3>\n<p class=\"aplus-answer aplus-p2\"> Yes, Limitless Lash Mascara is oil-free. <\/p>\n<h3>\n<p class=\"aplus-question aplus-p1\"> What makes it a clean mascara? <\/p>\n<\/h3>\n<p class=\"aplus-answer aplus-p2\"> Many black pigments in the beauty industry are derived from an ingredient called Carbon Black, which studies show should be avoided whenever possible. Instead, we choose to get the black pigment from Charcoal \u2013 a clean alternative. <\/p>\n<h3>\n<p class=\"aplus-question aplus-p1\"> Is ILIA Limitless Lash Mascara vegan? <\/p>\n<\/h3>\n<p class=\"aplus-answer aplus-p2\"> ILIA Limitless Lash Mascara is cruelty-free but not vegan, due to a small amount of ethically sourced beeswax in the formula. <\/p>\n<p> Product Dimensions                                            \u200f                                            :                                            \u200e                                            3 x 3 x 5 inches; 0.64 ounces   <br \/> Item model number                                            \u200f                                            :                                            \u200e                                            I0113742   <br \/> UPC                                            \u200f                                            :                                            \u200e                                            818107022678   <br \/> Manufacturer                                            \u200f                                            :                                            \u200e                                            ILIA   <br \/> ASIN                                            \u200f                                            :                                            \u200e                                            B07BWYRQ8C   <br \/>       Best Sellers Rank:  #1,081 in Beauty &#038; Personal Care (See Top 100 in Beauty &#038; Personal Care)    #24 in Mascara      <br \/>  Customer Reviews:                                                                                            4.3               4.3 out of 5 stars                                  (7,088)                                              var dpAcrHasRegisteredArcLinkClickAction;                    P.when(&#8216;A&#8217;, &#8216;ready&#8217;).execute(function(A) {                        if (dpAcrHasRegisteredArcLinkClickAction !== true) {                            dpAcrHasRegisteredArcLinkClickAction = true;                            A.declarative(                                &#8216;acrLink-click-metrics&#8217;, &#8216;click&#8217;,                                { &#8220;allowLinkDefault&#8221;: true },                                function (event) {                                    if (window.ue) {                                        ue.count(&#8220;acrLinkClickCount&#8221;, (ue.count(&#8220;acrLinkClickCount&#8221;) || 0) + 1);                                    }                                }                            );                        }                    });                                             P.when(&#8216;A&#8217;, &#8216;cf&#8217;).execute(function(A) {                A.declarative(&#8216;acrStarsLink-click-metrics&#8217;, &#8216;click&#8217;, { &#8220;allowLinkDefault&#8221; : true },  function(event){                    if(window.ue) {                        ue.count(&#8220;acrStarsLinkWithPopoverClickCount&#8221;, (ue.count(&#8220;acrStarsLinkWithPopoverClickCount&#8221;) || 0) + 1);                    }                });            });                          <br \/>WHAT IT IS: An award-winning mascara that lengthens and lifts with 12-hour wear. It\u2019s safe for sensitive eyes and resists clumping, flaking, and smudging<br \/>WHY WE LOVE IT: Unique dual-sided wand works like a brush and lash comb in one. Available in soft black and rich brown shades for any moment, mood, or makeup look. It removes easily with warm water, no scrubbing or tugging needed<br \/>SHADE: After Midnight | Soft black<br \/>KEY INGREDIENTS: Powered by lash care ingredients like Arginine and Biotin that help support and reinforce lashes<br \/>THOUGHTFULLY FORMULATED: Cruelty-free. Safe for sensitive eyes and contact lens wearers. Ophthalmologist-tested. Clean ingredients. Formulated without fragrance, gluten, silicone, or talc<br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product description 1 OUR #1 CLEAN MASCARA 2 THOUGHTFULLY FORMULATED 1 LENGTH + LIFT 2 LONG-WEARING 3 LASH CARE INGREDIENTS 1 NOURISHING 2 CONDITIONING 3 SEPARATING Complete the Look: The Art of the Eye What It Is Retinol alternative eye cream that hydrates and revives tired eyes. What It Is Tinted serum that combines makeup, [&hellip;]<\/p>\n","protected":false},"featured_media":61329,"comment_status":"open","ping_status":"closed","template":"","meta":[],"store":[],"product_cat":[6843],"product_tag":[6983,11985,8198,11986,6976,8600,7176],"class_list":["post-61328","product","type-product","status-publish","has-post-thumbnail","product_cat-makeup","product_tag-black","product_tag-ilia","product_tag-lash","product_tag-limitless","product_tag-mascara","product_tag-midnight","product_tag-soft","first","instock","shipping-taxable","product-type-external"],"_links":{"self":[{"href":"https:\/\/herstylestop.com\/index.php?rest_route=\/wp\/v2\/product\/61328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/herstylestop.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/herstylestop.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/herstylestop.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=61328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/herstylestop.com\/index.php?rest_route=\/wp\/v2\/media\/61329"}],"wp:attachment":[{"href":"https:\/\/herstylestop.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=61328"}],"wp:term":[{"taxonomy":"store","embeddable":true,"href":"https:\/\/herstylestop.com\/index.php?rest_route=%2Fwp%2Fv2%2Fstore&post=61328"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/herstylestop.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=61328"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/herstylestop.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=61328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}